Tips to Make You a Better Writer

 Business Writing, Editing, WriteTips, Writing  No Responses »
Sep 092012
 

Call me a cock-eyed optimist, but I believe anyone can be a better writer.

Maybe you are not the next Hemingway, and there’s not a classic fish tale in your future. But you can learn to write about the one that got away in a clear and understandable manner, in a way that makes people listen to what you have to say.

That’s why I wrote my book WriteTips. I wanted to give you hope and tools—whether you are writing that important business letter, new copy for your website, or an article for your club’s newsletter. You can improve your writing, in little ways that make a big difference.

I started out giving out writing skills tips to my clients, from business people to authors, then in business writing classes, until one day I got tired of repeating myself and threw together a little booklet called 11 Ways to Improve Your Writing and Your Business. After selling the booklet for a few years, I placed it on my website for free. That page gets more visitors than the Vatican (well, almost). So I began to think about turning this into a bigger project. Then I started offering editing tips on Twitter using the hashtag #WriteTip.

Eventually, I combined the two: I revised and expanded the original 11 Ways and added 20 WriteTips. Since I was no longer hemmed in by 140 characters, I dug deeper in the WriteTips. And so, WriteTips the book was born.

Extras, Extras, Extras

Since I love giving people more than they ask for (it’s fun and a karma thing), I have piled on the extras in this guide to improving your writing skills. In addition to all the tips about writing, grammar, and punctuation, here’s what else you get:

  • How to avoid business jargon that is holding your writing back
  • How to write effective e-mails (the dos and don’ts of e-mail etiquette)
  • How to adopt a plain writing style that will blow away your readers
  • Links and resources (lots of them)
  • Even some grammar humor

Stop the Rot

Will being a better writer make you a better human being? I don’t know. But it will make you stand out from the crowd. Good writers land the jobs and promotions, save time and money, and get support for their projects. I’ve been a professional writer and editor for thirty years; I’ve seen it happen.

Still not convinced you should put in some effort to improve your writing skills? What about saving the world? You heard me. One of the best reasons to work at being a better writer is to save civilization. Sounds dramatic? Already parents and teachers are worried about the impact of texting on writing skills. They say their text-happy children with the flying fingers tend to rush their writing, ignore grammar, and are prone to using abbreviations.

So this is “ur,” sorry, your chance to be a superhero. Work at being a better writer. The world needs you.

Note: This book does not come with a cape, a Batmobile, or any guarantee that you will become a superwriter. That, Grasshopper, is up to you.

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Get your copy of WriteTips today. It’s only 99 cents for the eBook and $2.99 for the PDF book—even one tip is worth that. It’s a small investment to save your writing day.

5 Ways Plain Writing Helps You, Your Book and Your Business

 Business Writing, Editing, On Writing, Writing  2 Responses »
Nov 132011
 

Plain language is the law. And it’s not a moment too soon. For years, I have been preaching clarity in writing to author clients and in business writing classes. Now, someone finally gets it, and that’s President Barack Obama.

In 2010, President Obama signed the Plain Writing Act requiring that federal agencies use “clear government communication that the public can understand and use.” In January 2011, he issued an executive order, Improving Regulation and Regulatory Review, which states that “[our regulatory system] must ensure that regulations are accessible, consistent, written in plain language, and easy to understand.”

Minnesota, where I live, has had a state Plain Language Contract Act since 1981 to mandate that consumer contracts are written in a clear and coherent manner. Hennepin County, where Minneapolis is located, is one of the first counties in the country to develop a comprehensive program to tackle government jargon (others include Los Angeles County in California and Miami-Dade County in Florida). For a year now, Hennepin County has been simplifying syntax and deflating bloated verbiage on county websites and documents to make it easier for residents to understand what their county is doing.

Plain Is Beautiful

Training people to write clearly, as Hennepin County does, impacts us all, every day and in many ways. It is not dumbing down our language. It is illuminating, instead of obfuscating. Here are just five ways plain language could help you:

  1. Maybe you won’t sign away the farm—accidentally. The plain language movement will help simplify all the documents you routinely sign at the doctor’s office, the bank, credit card companies, and other entities requiring your John or Jane Hancock. If you don’t understand what you are signing, how do you know you are not signing away your rights?
  2. Maybe plain language will keep you out of jail. The courts are filled with people who simply didn’t understand the state or federal regulations they were violating. Plain language helps us know what is expected of us and keeps us on the right side of the law. Here’s an example of a confusing federal regulation translated into plain language.
    Before: When the process of freeing a vehicle that has been stuck results in ruts or holes, the operator will fill the rut or hole created by such activity before removing the vehicle from the immediate area.
    After: If you make a hole while freeing a stuck vehicle, you must fill the hole before you drive away.
  3. You’ll be able to find the information you need faster. Plain language saves time for you and everyone else. How many times have you had to reread instructions over and over (and don’t even get me started on the sorry, no-language, step-by-step illustrated guides to assembling an Ikea desk)? If all the instructions in your life were written more clearly, you might have time to buy more stuff and do more things. That should be a no-brainer for all marketers.
  4. If you’re a writer, learning to write simply and with clarity will enhance all areas of your writing—from that love scene you spread over three chapters to the tense moment when the heroine explores a noise in the dark and scary basement (don’t do it!). Whether you’re writing the great American novel or a newsletter for your kid’s school, your job is still to communicate. I’m not trying to stifle creativity here, but be aware that the more flowery the prose, the less understandable it can be and the harder the reader has to work. You are taking a chance; many readers will just give up. Personally, I don’t like losing readers.
  5. Plain language will improve your business. No one buys what they do not understand—except maybe insurance and technology. Anyway, you get the idea. If you want to be persuasive, write clearly and succinctly; use plain, jargon-free language and influence customers, co-workers, even your boss. Everyone in the office knows who the “good writers” are—they’re the folks who draft clean, easy-to-understand, and to-the-point documents.

It is still early so we can’t gauge the impact of plain writing laws on either the federal, state, or local level. However, several Hennepin County departments report they’ve been getting fewer questions about information and processes since websites and documents have been rewritten, according to the Star Tribune.

 More on Using Plain Language
Biz Speak Not Spoken Here
11 Ways to Improve Your Writing and Your Business
Technical Terms in Plain English
Center for Plain Language
EPA’s Plain Writing Tips: “Clear air . . . clear water . . . . it all depends on clear writing.”

Comments: Tell me about your encounters with crazy, indecipherable language. How would you rewrite?

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Bonus writing tip: Find more invaluable tips for putting zing in your writing at WriteTips.

Biz Speak Not Spoken Here

 Business Writing, Writing  No Responses »
Apr 242011
 

If you want to do business, say what you mean. That sounds so simple. But often reading a business report, memo, e-mail, or newsletter is like swimming in concrete. You have to STUDY the sentences and words to understand the message. Who has time for that?

Part of developing a clear and successful writing style is to eliminate jargon, define your acronyms, and don’t fall into the lazy habit of using what I call: biz speak, businessese, or corp talk. It’s those words that everyone uses but no one knows what they mean. Some of the ones on my hit list: value-added, functionality, shovel-ready, 360-degree thinking.

Biz speak loves industry buzzwords. They’re trendy and make the user feel cool, with it, important. When in reality, they are the crutch of a bad communicator. First of all, not all buzzwords mean the same thing to everyone. In “The Truth about the New Rules of Business Writing,” authors Natalie Canavor and Claire Meirowitz give the example of “turnkey training,” which educators use to denote “train the trainer” while in business it can mean ready-to-use training programs or training that produces ready-to-go workers.

A recent discussion on the Professional Editors Network (PEN) listserv bemoaned the use of “learnings,” which is cropping up like dandelions (even in the New York Times).

The irony of all this is that there is a website called www.learnings.org, “where corporate buzzwords go to die.” Thousands of peeved people have entered buzzwords into this online corporate buzzword dictionary. The site managers say it all started with the desire to kill “learnings.” Here’s their definition of the word: “A term created by marketers/researchers/morons to describe the collective insights gained from a particular campaign or experiment. It’s not recognized as a real word but seems to be making some serious rounds throughout the business world.”

So what to do with learnings? PEN editors are suggesting just make it “learning” or replace it with “lessons.”

Biz speak is used to impress–not express. No matter what business you’re in, words are one of your products. So if you want more fans on your Facebook page, more visitors to your website, and more customers, kill the buzzwords in your writing. Give them clarity, and they will give you loyalty.

P.S. What buzzwords torture you? I just found “onboarding” in the corporate buzzword dictionary. A bastardization of the phrase “to get someone on board,” it means “to get up to speed.” Sounds too much like waterboarding to me.

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Bonus writing tip: Find more invaluable tips for putting zing in your writing at WriteTips.